CASE STUDY · MOTION BRANDING
The Pet Collective
Howl-O-Ween Costume Edition
A complete visual identity for The Pet Collective's Halloween special. Built for TV and YouTube.
The Client
The Pet Collective
10M+ Followers
The delivery
TV plus YouTube Multi-format
The Scope
Full Visual System Identity
From Logo to MOGRTS
The Format
Halloween Special Edition
the brief
A 10M-strong audience deserves a show that looks the part.
The Pet Collective was launching the Howl-O-Ween Costume Edition across TV and YouTube. A series with one big creative ask: turn the everyday into the magical, on cue. Filming real animals in costume at this scale wasn't practical, so we created AI-generated animal characters instead, animated them together, and built a friendly, welcoming environment that felt just as alive.
The concept centered on a cat witch arriving mid-scene on a broom, casting a spell that transforms a normal pet world into a spooky one. From that single moment, we built the entire visual identity: a system that carried the spell into every costume reveal, every transition, every screen. Playful enough to match the brand's voice, polished enough for broadcast, and consistent across every cut.
the motion
The system in action.
Every transition, every reveal, every moment, designed to land.
the process
From brief to broadcast in ~3 weeks.
1. Brief & Discovery
Mapped the format, audience, and scale.
2. Visual Identity
Logo, type, color, and graphic language.
3. Motion System Building
Full animated package and MOGRT templates.
4. Multi-format Adaptation
Optimized for TV broadcast and YouTube delivery.
5. Handoff & Support
Documentation and team integration.
