Love Tails by The Pet Collective: A Custom Broadcast Motion Branding System
The Pet Collective
Love Tails
A complete visual identity for The Pet Collective's Valentines special. Built for TV and YouTube.
The Client
The Pet Collective
47M+ Followers
The delivery
TV plus YouTube Multi-format
The Scope
Full Visual System Identity
From Logo to MOGRTS
The Format
Valentine's Day Edition
Love Tails
The Context
Seasonal programming shouldn't feel like an afterthought. When The Pet Collective. A massive network reaching millions of viewers, geared up for their "Love Tails" seasonal event. They needed a broadcast-grade visual identity. To feel like a premium, standalone TV show, while still fitting seamlessly into The Pet Collective’s broader ecosystem.
The solution
They needed a visual language that captured the heartwarming, playful energy of Love Tails, but more importantly, they needed an infrastructure. A scalable system that would completely eliminate production friction and let their editors focus on storytelling, not "fixing" graphics.
the process
From brief to broadcast in ~3 weeks.
1. Brief & Discovery
Mapped the format, audience, and scale.
2. Visual Identity
Logo, type, color, and graphic language.
3. Motion System Building
Full animated package and MOGRT templates.
4. Multi-format Adaptation
Optimized for TV broadcast and YouTube delivery.
5. Handoff & Support
Documentation and team integration.
